ABOUT US
Your Partner in Premium Sanitaryware Solutions
CASSAA STANDARD SANITARY WARE TRADING LLC is a premier UAE-based company specializing in the supply of exclusive, high-quality sanitaryware. Headquartered in Dubai with a branch in Sharjah, CASSAA STANDARD is a trusted brand name among wholesalers and distributors across the region.
We are dedicated to supplying products that combine elegance, innovation, and durability. Through partnerships with authentic European manufacturers, particularly from Italy, our in-house brand, CASSAA STANDARD, delivers bathroom solutions engineered to meet the demands of modern living, luxury construction, and sustainability. We don’t just offer sanitaryware – we deliver a lifestyle of refinement and reliability, helping partners serve their markets with confidence and distinction.
Vision
To become the preferred premium sanitaryware brand for the UAE market and expand CASSAA STANDARD's footprint across the Middle East, Asia, Africa, Australia, Europe, Canada, USA Globally and internationally - setting new benchmarks for quality and reliability in luxury bathroom living.
Mission
To provide wholesalers, distributors, and project clients across the UAE and GCC with exceptional sanitaryware solutions that merge style, performance, and sustainability under the CASSAA STANDARD brand.
Why Partner with CASSAA STANDARD?
CASSAA STANDARD SANITARY WARE TRADING LLC – Where European Craftsmanship Meets UAE Excellence.
✓ European Origin: Products sourced from trusted Italian and European manufacturers
✓ Superior Material Quality: High-grade brass, ceramic cartridges, premium coatings
✓ Certified Water Efficiency: Products aligned with international environmental standards
✓ Exceptional Warranty: 10-year to lifetime guarantees
✓ Customization Support: Tailored collections available for project-specific demands
✓ Direct Manufacturer Access: Streamlined supply chain for reliable product availability and pricing
✓ Strategic UAE Presence: Fast delivery from our Dubai and Sharjah branches
Our focus is not only to supply products but to build long-term relationships with our clients based on trust, quality, and mutual success.
Our Business Focus
At CASSAA STANDARD, we pride ourselves on exclusive sanitaryware supply – specializing in products sourced directly from leading European and Italian factories, manufactured using the highest standards of craftsmanship and material quality.
Our key clients include:
Wholesale distributors
Building material suppliers
Large retail showrooms
Project procurement companies
Real estate developers (through their purchasing divisions)
We bridge the gap between authentic European manufacturing and the UAE’s growing demand for premium sanitary solutions – offering competitive pricing, dependable quality, and comprehensive warranties.
Project References
Though we focus on supply partnerships, our products have been installed in prestigious developments across the UAE:
CASSAA Villas – Sharjah
40 Modern Villas
Complete sanitary solutions with faucets,
concealed systems, and accessories from
CASSAA STANDARD
Al Manara G+10- Dubai
Luxury mixed-use development
Water-efficient sanitaryware and concealed installations supplied by CASSAA STANDARD
Our ongoing collaborations with prominent developers and contractors affirm our commitment to excellence and reliability.
QUAILTY
Sourcing only from trusted manufacturers in Europe
INNOVATION
Modern design with water-saving and smart technology
INTEGRITY
Transparent partnerships with clients and suppliers
STAINABILITY
Certified water-efficient solutions for a greener future
The CASSAA STANDARD Brand
CASSAA STANDARD represents excellence in design, craftsmanship, and durability. Every product in our portfolio is meticulously curated to embody the quality, innovation, and
performance expected of world-class European standards – while fully complying with the stringent requirements of UAE regulations and market expectations.
Materials:
Our products predominantly feature high-grade brass construction –
ensuring corrosion resistance, longevity, and an impeccable finish.
Our commitment to brass as a primary material stands in contrast to lower-cost alternatives, securing lasting value for our customers.
CASSAA STANDARD products are manufactured in ISO-certified factories across Italy and Europe, ensuring compliance with:
• European EN 817 Standards
• International Water Efficiency Certifications (WRAS, WaterSense & CE)
• Eco-friendly Manufacturing Protocols
• Emirates Quality Mark (ECAS)
• ISO 9001:2008 Certified
• QRS (Quality Registrar Systems)
• ASCB(E) Certified
Available Finishes:
• Polished Chrome
• Matte Black
• Brushed Nickel
• Gun Grey
• Brushed Gold
• Rose Gold
• Custom Finishes (Available for Project Requirements)